Designed a complete brand identity system for SkillUp Academy, a professional skill development institution offering digital, creative, and technical training programs. The project covered logo design, color system, typography, and full brand guidelines for both print and digital use.
SkillUp Academy needed a bold, memorable visual identity that communicated expertise, professionalism, and a modern approach to skill development — while being versatile enough for use across digital platforms, printed materials, and social media.
We crafted a distinctive logomark combining bold typography with a dynamic mouse-cursor icon — symbolizing digital learning and upward growth. An energetic orange and deep-black color palette was established alongside a structured typography system using Montserrat and Open Sans. A full brand guideline document was delivered covering logo usage, color rules, typography hierarchy, stationery, and social media templates.
"The brand identity Kodbee designed completely changed how clients perceive us. Cohesive, modern, and delivered with a style guide we actually use every day."
David Whitfield
CEO, Northbridge Studio